I share three steps to take when your home isn’t selling on the market, such as checking its MLS status, identifying pain points, and solid home prep.

Are you feeling frustrated that your home won’t sell? After investing time and money into making it perfect, it can be disheartening when the “For Sale” sign stays put longer than expected. Last year, about one in three sellers pulled their homes off the market because they weren’t moving. 

There are a few common reasons for this: pricing, not enough prep work, and limited exposure to the right buyers. So, what can you do if your house won’t sell? Here are some actionable steps you can take to get your home sold.

1. Check your home’s MLS status. If it’s still active, you might need to cancel that listing before you can move forward. If it’s expired, you’re free to relist whenever you’re ready. Also, pay attention to the “days on market.” If it’s high, buyers might wonder if there’s something wrong with the property. Sometimes, it helps to wait for that DOM to reset to get fresh interest.

2. Assess any listing and property weaknesses. Common issues include being overpriced or having bad photos. If your listing received little interest, it’s likely that buyers found it unappealing for some reason. 

To learn what’s wrong with your listing, gather feedback from previous showings and listen to what potential buyers and their agents have to say. If you discover that your home needs some sprucing up, consider decluttering and staging to make it more inviting.

“With patience and the right approach, you can find the right buyer.”

3. Prepare your home and rework your marketing strategy. Getting your home ready for the market again is essential. Start with curb appeal: fresh paint, clean landscaping, and a tidy exterior can make a big difference. Inside your home, deep clean and consider neutral decor to appeal to a wider audience.

Once your home is in shape, revisit your marketing strategy. Professional photos and virtual tours are a must. Engaging visuals and a strong online presence can attract more potential buyers.

Consider lowering your listing price if feedback indicates the home was overpriced. Offer incentives, such as closing cost credits or including furniture, to sweeten the deal for buyers.

Lastly, think about hiring a new agent if your current one doesn’t meet your expectations. Interview multiple candidates and ensure they have a solid marketing plan that includes online exposure, social media engagement, and possibly virtual tours.

The real estate market can be unpredictable, but with a little patience and the right approach, you can find the right buyer. If you’re ready to sell, reach out to me at tim@thepeircegroup.com or (843) 422-1880. Let’s create a plan to get your home sold.