Factors to consider when hiring a real estate agent for your home sale.

Real estate transactions have become increasingly complex over the years. With the help of a real estate agent, you should be able to sell your home faster and for top dollar. Here are six things you should consider when looking to hire an agent to sell your home. 

1. Online presence. A strong online presence shows their ability to market your home effectively. Start by evaluating their website and social media platforms like Facebook, YouTube, and Instagram, as well as their profiles on real estate websites like Zillow, Realtor.com, and Homes.com. See whether their profiles are up-to-date, well-managed, and clearly represent their work. If they are failing to market themselves, how well will they market your home?

2. Online reviews. Read their online reviews on Google and see whether their reviews are authentic. A few negative reviews are normal, but pay attention to how they handle positive and negative feedback.

3. Solo agent or with a team. Do they work as solo agents or as part of a team? Solo agents may have difficulty meeting the industry's needs effectively. A team member, on the other hand, benefits from a team structure and can offer better service and support.

“Hire an agent who will effectively represent you and maximize your home sale.”

4. Track record. Look for their past sales and listings online, particularly on real estate platforms like Zillow.com. Assess their level of activity, the quality of their listings, and what makes their listings stand out on the market.

5. Marketing strategy. Ensure that they have a clear marketing strategy that goes beyond basic tactics like posting on social media or syndicating to portal sites. Ask about their investment in marketing and lead generation to effectively expose your home to potential buyers.

6. Fee structure. Understand their fee structure and negotiate based on their value proposition. A reduced rate isn’t always the best option if it compromises the quality of service. Their ability to negotiate for themselves reflects their negotiation skills on your behalf.

By considering these factors, you can hire an agent who will effectively represent you and maximize your home sale. For questions about real estate, selling, or buying in general, please don’t hesitate to reach out by phone or email for a no-obligation consultation.